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Verifluence Week 6: The Numbers Are Starting to Compound
Six weeks in and things are starting to take shape.
We released approximately 180 streamer escrows within the 6 weeks and 90 of them came from week 6 alone. One hundred percent week on week growth in a single metric that tells you more about platform health than almost anything else: operators and streamers are getting comfortable, deals are completing, and money is moving.
Here is the full picture.
The Numbers
$110,000 in funded campaigns currently live across 16 active brands and 17 funded campaigns. 67 deals signed to date, up 56% from the previous week. 50 brands onboarded in total, 32% week on week growth, with 7 more preparing to launch their first funded campaigns in the next few days.
The growth in deals is not just from new brands joining. The operators who came in early are becoming more active. They are topping up budgets, running more streamers, and extending campaigns. That is the signal we were watching for in week one and it is now showing up consistently in the data.
New Campaigns This Week
Five new campaigns launched covering a wider range of content categories than we have had before. Crypto casino play, sports betting, esports betting, and for the first time a competitive trading venue for crypto and stock traders. Head to head trading duels across 180 tradable assets in three gamified formats. The platform is starting to attract brands beyond the standard casino vertical and that opens up a much larger pool of creator talent.
Streamer Marketplace Update
20 new streamers registered this week. Around 15 were granted marketplace access. Around 10 were removed.
We talk about quality constantly and this is what it looks like in practice. We remove streamers who are unresponsive, who do not follow the rules or who are difficult to work with. As we onboard more brands and the demand for verified streamers increases, we are creating more room for serious creators while keeping the standard consistent.
As of today, we have 63 streamers live on the platform.
Product Updates
Most of what we shipped this week will not make headlines but it makes the platform significantly better to use every day.
Streamer profiles now contain around 100 different data points feeding into the trust score. Operators can see platform track record, social and internet presence, verification status, a deep dive into past 90 day performance, campaign history, operator reviews, and growth indicators. Everything that used to require five separate conversations to figure out is now on one profile page.
We launched full operator and streamer dashboards. Every deal, every update, every payment, every stat, every action item is in one place. If you have ever tried to manage multiple streamer campaigns across Telegram threads and spreadsheets, you will understand what this removes.
Operators can now invite team members to manage their account. Automated invoicing and downloadable performance reports are live. Dark mode shipped too, which the team is unreasonably proud of.
More coming. A lot more.
What Week 6 Means
The first month was about proving the model. Week 6 is the first week where the compounding effect became visible in the numbers. Escrows doubling. Deals growing faster than brand count. Existing operators running more campaigns without being prompted.
That is what a marketplace looks like when it starts working.
Week 7 will be bigger.
